We’ve Nailed It! With the Help of our Newest Community Partner, Alewerks

At Habitat for Humanity Peninsula and Greater Williamsburg, many folks know us for the homes we build. We are building homes, communities and hope, and it takes a village to do this. Our village is thankfully always expanding, full of community partners who share a passion for our mission.

Alewerks Brewing Company is among our newest partners, and let’s just say we think they’ve Nailed It! when it comes to contributing to what we do. Nailed It! is the name of the special release of the Williamsburg craft brewery’s new American premium lager that launched on May 7 as part of a larger fundraiser to benefit the “House That Small Business Built.”

Some quick background on that project: it costs $125,000 to build a Habitat house, typically too steep a price tag for any one small business to fund in its entirety. The House That Small Business Built will be funded incrementally by donations from multiple area small businesses, Alewerks among them.

That means when you buy a four-pack of Nailed It! that costs $11, $1 from every sale goes toward the House That Small Business Built. Alewerks will also donate $1 from every pint on draft sold to the fundraiser.

Now that’s a win-win. Buying a local craft brew will support a local family. That’s cycling the profits right back into the community we all share. The home slated to be built in Charles City County will be sold to a local family through our first-time Homebuyer Program.

Fittingly, Nailed It! is the type of lager that’s particularly satisfying after a hard day’s work, the type of labor our construction crew and volunteers put in when they participate in any Habitat build. How perfect that the label is outfitted with a chimneyed rooftop with loose nails alongside!

Alewerks Operations Director Michael Claar said the team at Alewerks looks forward to volunteering at the build site of what will be a three-bedroom, two-bathroom home.

“We definitely are excited to do that,” he said.

Alewerks released Nailed It! at its main location on Ewell Road and the L.A.B. Taproom both on draft and in four packs. The beer will also be available at Total Wine locations in Chesapeake, Newport News, Richmond and Virginia Beach. The Newport News store at 12551 Jefferson Ave. will host a tasting on May 13 from 4 to 7 p.m.

The House That Small Business Built will be one of four Habitat houses constructed in Charles City County in 2023. Families that qualify through Habitat’s Homebuyer Program purchase their home with a zero-interest equivalent mortgage that makes monthly payments manageable. The future homeowners also complete hundreds of volunteer hours, many of them at the actual construction site of their new address.

Alewerks is among several local businesses onboard with Consociate Media for the project. Consociate Media, Philips Energy, The Local Scoop Magazine and the Williamsburg Winery have also supported the House That Small Business Built. Cheers to Alewerks and all our community partners for helping us build better, stronger communities for families to call home.


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We help as many families as we can, but the lack of decent and affordable housing remains a critical problem in our area. By donating, you will provide upfront funding for building materials and services that makes interest-free loans to Habitat partner families possible. Habitat partner families help to build their own homes - alongside volunteers - and pay an affordable mortgage. Your monetary donations enable us to continue building strength, stability and independence for future local families.