ReStores in Newport News, Williamsburg Raise Enough Through Round Up Campaign to Build a Habitat for Humanity House in Hampton

Rounding up to the next dollar at the Habitat for Humanity ReStores in Williamsburg and Newport News has paid off in a big way.

The Round Up campaign that ended in December 2021 raised $100,000 — enough for Habitat for Humanity Peninsula and Greater Williamsburg to build a home that will be built in Hampton and sold to a mother of two daughters.

“Here at the ReStore we rely on donations from our community,” said Jonathan Martinez, Manager of the Williamsburg ReStore. “The Round Up campaign and its success are just another example of how a ReStore is only as great as the community that it is in. Reaching our goal is a reflection of when our community is called to service with charity, they always answer above and beyond.”

Habitat for Humanity ReStores are home improvement stores and donation centers that sell new and gently used furniture, appliances, home accessories, building materials and more to the public at a substantial discount, usually 30 to 90%.

All of the proceeds from ReStore sales support the larger Habitat mission to build and sell more homes locally to low- to moderate-income families who qualify through the nonprofit’s Homebuyer Program.

The idea of the Round Up campaign was “change makes change.”

And it did.

Customers tacking on a little extra to their ReStore purchase at the cash register added up to the $100,000.

“I am grateful to our generous community for rounding up their change throughout the year,” said Erin Madden, Manager of the Newport News ReStore. “We can all do little things to improve the lives of others; this is evident in the success of our Round Up campaign.”

The 2022 campaign will get underway this spring with a goal of reaching $110,000 toward building another Habitat house that will benefit a family in the local community. Supply chain issues and other increased expenses have added to the cost of building a Habitat house.

The Newport News ReStore is at 371 Chatham Drive. The Williamsburg ReStore is at 1303 Jamestown Road.


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We help as many families as we can, but the lack of decent and affordable housing remains a critical problem in our area. By donating, you will provide upfront funding for building materials and services that makes interest-free loans to Habitat partner families possible. Habitat partner families help to build their own homes - alongside volunteers - and pay an affordable mortgage. Your monetary donations enable us to continue building strength, stability and independence for future local families.