Go Green with RECOLOR Paints Sold at Habitat ReStores in Newport News, Williamsburg

You feel good shopping at the ReStore knowing the treasures you bring home aren’t adding to the pollution in a landfill. By reusing items that still have value, you’re recycling by reducing waste.

Buy paint at the ReStore and you’re doing even more for the environment. It’s not just any paint. It’s recycled paint made by RECOLOR, sold at Habitat ReStores in Newport News and Williamsburg.

RECOLOR’s premium, recycled paint is professionally made from all brands of surplus latex paint. It can be used in the same way as “new” paint, and it cleans up easily with soap and water.

“We have a wonderful partnership with the ReStores,” said Tania Keeble, who co-founded Massachusetts-based RECOLOR with Katharine Brown in 2009. “There are about 80 or 90 of them we work with on the East Coast.”

Keeble and Brown were concerned about the millions of gallons of waste resulting from surplus paint. Their vision for environmental sustainability motivated them to collect leftover paint from cities and towns, businesses, homes, contractors and property managers. As both have backgrounds in biochemistry, designing and paint, they were able to devise a process to recycle the paint.

Every gallon of 100% recycled paint saves 13 gallons of water and 13.74 pounds of CO2 emissions while preventing 250,000 gallons of water pollution, according to Elemental Green, a digital media company dedicated to making green home building and renovation the status quo.

In 2012, RECOLOR began its partnership with Habitat for Humanity. The ReStores in Newport News and Williamsburg carry the company’s Chalk paint, best used to restore old furniture, as well as its interior and exterior paint. The delicious colors include Glass and Gull and a coastal blue called Wave. Dove is a warm, peaceful white; Fog is a misty greenish gray. RECOLOR paints are available in flat, eggshell and semi-gloss finishes.

RECOLOR paint undergoes testing for quality assurance, so coverage is as good or sometimes better than that of virgin paint. All painted is processed in the United States. One quart of paint covers about 100 square feet. While RECOLOR paint is sold on Amazon, it’s sold for considerably less at the ReStore.

Another bonus of using recycled paint — fumes are low. RECOLOR is naturally low in Volatile Organic Compounds, which are gases released as paint dries.

“If you want to keep your environmental footprint low, come to the ReStores in Newport News and Williamsburg,” Keeble said.

When you do, no matter what color you choose, you’re keeping our environment green.

The Habitat ReStore in Newport News is at 371 Chatham Drive.

The Habitat ReStore in Williamsburg is at 1303 Jamestown Road.

Hours for both stores are Monday-Saturday 10 a.m.-4 p.m. Closed Sundays.


Want to invest in the community?


We help as many families as we can, but the lack of decent and affordable housing remains a critical problem in our area. By donating, you will provide upfront funding for building materials and services that makes interest-free loans to Habitat partner families possible. Habitat partner families help to build their own homes - alongside volunteers - and pay an affordable mortgage. Your monetary donations enable us to continue building strength, stability and independence for future local families.